Dave Teeter’s 30 years of marketing and operations experience spans automotive, software, database and other industries including Reynolds & Reynolds, The Polk Company, and Volkswagen. His work roles encompassed customer service, market analysis, district management, marketing, distribution, quality, training, and consulting. Product and service accomplishments include the development of automotive databases, raising district territory performance, and improving customer satisfaction while lowering costs. Dave attended Villanova University for his undergraduate business degree and is pursuing an MBA.
As the owner of Marketing Mgt, Dave provides product and service management guidance using a geometric “profit zone” analysis of industry trends, competitive offerings, and customer needs. Dave draws from his experience in market analysis, cross-functional facilitation, process improvement, and loyalty skill sets in order to provide unique, profitable outcomes even in highly competitive markets.
Working directly with the customers, such as in customer service and account management provides great insight into the real needs and issues of customers. It also provides the ability to respond to issues, within reason, without getting approval through multiple levels of an organization.
Forecasting customer needs and providing what they want is the first key to growth.
Product, service and management are the general keys to success.
Quick service recovery is a great tool for building customer loyalty when used quickly, yet infrequently.
Learn as much as you can and practice good loyalty practices. If nothing else, read “The Loyalty Effect” by Frederick Reichheld.
Spend time regularly on thinking what you can best offer the world and how to do it.
Don’t attend school solely for what is practical – it must be a combination of what’s practical and your passion.
Work diligently and seek out mentors – they will pull you along.
Find time to network with good people on a regular basis – they provide the best advice and opportunity. On the other hand, try to avoid negative people who have little to offer.
Keep letters of thanks and recommendation – you will use them many times and are wonderful to review in times of stress.
Circulate thanks and compliments widely – they are always appreciated and can lead to great opportunity.
If you feel strongly about something, find an appropriate way to communicate it.
Don’t be reluctant to develop new skills but move on if you don’t enjoy doing them, you’re not good doing them or when your value is not appreciated.
Dave Teeter’s 30 years of marketing and operations experience spans automotive, software, database and other industries including Reynolds & Reynolds, The Polk Company, and Volkswagen. His work roles encompassed customer service, market analysis, district management, marketing, distribution, quality, training, and consulting. Product and service accomplishments include the development of automotive databases, raising district territory performance, and improving customer satisfaction while lowering costs. Dave attended Villanova University for his undergraduate business degree and is pursuing an MBA.
