I'm Dave Teeter and I welcome you to Marketing Mgt. Marketing Mgt is a resource dedicated to those who wish to improve their organization’s results through Product and Service improvement. Feel free to take full advantage of the information in these pages. All I ask is if you quote me - give this website credit. If you have suggestions or comments, please send me a message via the Comments & Contact page.
Okay, you think you have covered everything. Your new product’s cost is competitive, the packaging is great and the marketing launch is in gear. You even have some product advantages the competition has yet to think of. Yet sales are below expectations. Is it the economy? Is it the competition? Does your distribution need work? Whatever it is, something is wrong and you can’t put your finger on it. Sound familiar? Then this website may be for you.
Classically, you have been taught that marketing consists of the Four P's: Product, Price, Place and Promotion. (Note: For those who do not sell a physical Product but rather a Service, consider your Service as your Product.) Of the Four P’s, organizations normally tackle Product first. In any case, Product alone doesn’t ensure success. Many businesspeople don’t realize that a successful Product actually consists of Product and Service. Failure to consider Service can become mission critical.
The Services sector has been, by far, the largest part of the U.S. economy for quite a while. According to Wikipedia, in 2008 Agriculture was 0.9% of the U.S. GDP, Industry was 20.6%, but Services was a whopping 78.5%. All Services require greatness to succeed and virtually all Products require at least a small compliment of great Service to flourish.
So Service really does deserve more attention. It is, in many cases, the real purchase differentiator for many consumers because many products are the same or very similar. In fact, Products can end up being a price-competitive commodity. Consider how many brick & mortar and on-line bookstores there are where you can buy the same, exact book.
Product and Service together create a Customer Experience. In business it is referred to as Industrial Design - even if your Product or Service is a consumer good.
Service is a process and improving Customer Experience is another process. This website will walk you through the steps that will help you make your product and/or service more successful.
Step 1 - Review Research and Information The Market, Competitors, Consumers and Yourself Step 2 – Interview Internal Customers & Employees Intermediate & Final Customers Step 3 – Create, Execute and Monitor Plan Create Strategy & Metrics Execute Strategy and Monitor Metrics Step 4 - Start Cycle Over
Maximizing the value of Products and Services, or the Customer Experience, is the purpose of this site.
Okay, you think you have covered everything. Your new product’s cost is competitive, the packaging is great and the marketing launch is in gear. You even have some product advantages the competition has yet to think of. Yet sales are below expectations. Is it the economy? Is it the competition? Does your distribution need work? Whatever it is, something is wrong and you can’t put your finger on it. Sound familiar? Then this website may be for you.
The Services sector has been, by far, the largest part of the U.S. economy for quite a while. According to Wikipedia, in 2008 Agriculture was 0.9% of the U.S. GDP, Industry was 20.6%, but Services was a whopping 78.5%. All Services require greatness to succeed and virtually all Products require at least a small compliment of great Service to flourish.
Step 1 -